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E3 2013

The Electronic Entertainment Expo is an annual trade fair being held in Los Angeles from June 11 to 13 in 2013. Technology companies and video game makers are expected to make highly anticipated announcements, including the unveiling of Apple's iOS7, Sony's PlayStation 4 and Microsoft's Xbox One. 

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Aaron Paul, Drake promote EA video games at E3

PUBLISHED : Tuesday, 11 June, 2013, 1:14pm
UPDATED : Tuesday, 11 June, 2013, 4:12pm

Drake and Aaron Paul are bringing some star power to the Electronic Entertainment Expo.

The rapper and the Breaking Bad co-star appeared on stage Monday at Electronic Arts’ E3 presentation to promote games from the video game publisher. Drake hyped the next edition of the soccer simulator FIFA 14, while Paul teased the racing game Need for Speed: Rivals.

Paul, who is starring in a film based on the pedal-pumping Need for Speed series set for release next spring, arrived on stage in the custom Ford Mustang his character drives in the film.

“Just like the game, we’re looking to give you an adrenaline rush that puts you on the edge of your seat,” Paul said while introducing footage from the movie.

However, the celebrity attendees didn’t receive the biggest reaction at EA’s event in Los Angeles. That was reserved for the moment when Battlefield 4 executive producer Patrick Bach revealed that 64 players were on stage behind a screen. The mob then engaged in a multiplayer match of the upcoming military shooter.

Rivals and Battlefield 4 are adding companion apps that allow players to affect online games from mobile devices.

Electronic Arts concluded the presentation by revealing that it’s working on a sequel to the 2008 free-running action game Mirror’s Edge. A video teased it was “coming ... when it’s ready.”

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