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Facebook rolls out video for Instagram

Facebook taking aim at Twitter’s Vine video platform that lets users record and share six-second videos

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An Instagram iOS engineer poses after a media event at Facebook's headquarters to announce that it would add smartphone video-sharing to its Instagram photo-based social network. Photo: AFP
Reuters

Facebook introduced video for its popular photo sharing application Instagram in an attempt to go to head-to-head with rival Twitter.

The world’s No. 1 social network said its more than 130 million Instagram users can now record and post 15 second videos on the platform.

The move takes aim at Twitter’s Vine video platform that allows users to record and share six-second videos.

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“There’s definitely a one-upmanship going on,” said Brian Blau, research director, at Gartner.

Facebook chief executive Mark Zuckerberg and Instagram co-founder Kevin Systrom were on hand to unveil the offering at Facebook’s Menlo Park, California headquarters.

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Among the features of Instagram video, which works with Apple’s iOS and Google Android operating system, are a video stabilisation technology and spate of custom design filters.

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