• Tue
  • Aug 19, 2014
  • Updated: 3:28pm

Groupon

Groupon is a gift-certificate website launched in late 2008 in Chicago, but quickly expanded. It was the brainchild of Andrew Mason, Groupon’s current chief executive. However, Mason was fired in February 2013 after the company's core business was undermined by tough competition and its share price crumbled.

BusinessCompanies

'Hardly Workin': new album out by ex-Groupon boss

Former Groupon turns to music to get message across

PUBLISHED : Wednesday, 03 July, 2013, 11:46am
UPDATED : Wednesday, 03 July, 2013, 11:46am

Groupon’s quirky former boss, Andrew Mason, has been working hard on a new album, Hardly Workin,” since he was ousted from the online deals company in February.

The seven-song album released this week drops business knowledge on listeners with tracks such as The Way to Work, My Door is Always Open and the hip-hop influenced Stretch. The latter begins “we all know that you gotta have goals every quarter.”

Groupon’s failure to meet such goals was part of the reason Mason was fired. His ouster had been expected for months given investor concerns about the troubled company’s declining stock price and financial problems. Although Groupon pioneered the daily deals business, it spawned many copycats and faced worries that people are tiring of the restaurant, spa and Botox deals that Groupon built its business on.

Mason, a former punk band keyboardist, calls the album “motivational business music.” It’s available for US$9.99 on iTunes, and it’s streamed on Spotify.

“This album pulls some of the most important learnings from my years at the helm of one of the fastest growing businesses in history, and packages them as music,” Mason wrote on his blog. “Executives, mid-level management, and front-line employees are all sure to find valuable takeaways.”

Here’s the opening line: “If you’re seeking business wisdom, you don’t need no MBA, look no further than the beauty that surrounds us every day.”

And it goes on from there. As of Tuesday afternoon, there were no music videos available on YouTube.

Mason, who studied music at Northwestern University, founded Groupon in 2008. To diversify its business, Groupon has expanded into product sales, payments services, restaurant reservations and other areas.

The Chicago-based company’s stock price is has nearly doubled since Mason’s firing.

Share

Related topics

For unlimited access to:

SCMP.com SCMP Tablet Edition SCMP Mobile Edition 10-year news archive
 
 

 

 
 
 
 
 

Login

SCMP.com Account

or