Microsoft cuts price of high end Surface tablets

PUBLISHED : Tuesday, 06 August, 2013, 10:05am
UPDATED : Tuesday, 06 August, 2013, 10:05am

Microsoft has knocked US$100 off the price of high-end versions of its Surface tablet, which is competing against Apple’s iPad and devices that use Google’s Android system.

The software giant’s online store is offering US consumers the Surface Pro for US$799 or US$899, depending on memory capacity, down from US$899 and US$999 respectively.

“We’ve been seeing great worldwide success with Surface RT pricing and keyboard-cover promotions over the past several months and are proud to offer Surface Pro at more affordable prices,” Microsoft said in an email response to an AFP inquiry.

“People who buy Surface love Surface, and we’re eager for more people to get their hands on Surface and share their excitement.”

The Surface RT is a basic version of the tablet, which got a 30 per cent price cut last month after failing to gain traction in the market.

The Surface RT price dropped to US$349 from US$499.

Surface Pro tablet prices are being discounted in China, Hong Kong, Taiwan, Canada and the United States through August 29, according to Microsoft.

The promotion comes on the heels of shabby tablet sales that resulted in Microsoft taking a US$900 million charge against fourth quarter earnings, which closed at the end of June.

The charge exceeds sales of the tablet since it was launched at the end of October last year, estimated by the company at US$853 million.

Surface was introduced as a platform for Microsoft’s new Windows 8 operating system, which was launched at the same time in a bid to make up for ground lost to Apple and Google in the mobile domain.