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General Motors (GM) is a US carmaker that was the world’s biggest, although Toyota is challenging it for the title. It was hard hit by the global financial crisis, needing a government bailout, but emerged from chapter 11 reorganisation in 2009, and held an initial public offering in 2010. It returned to profit in 2011.

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GM plans gradual pullout of South Korea as labour costs surge

PUBLISHED : Monday, 12 August, 2013, 2:39pm
UPDATED : Monday, 12 August, 2013, 2:39pm

General Motors has begun gradually cutting its presence in South Korea after mounting labour costs and militant unionism triggered a rethink of its reliance on the country for a fifth of its global production, three individuals familiar with GM’s thinking said.

The US automaker’s plan, which already appears to have been put into action with recent decisions to shift production of newer models away from South Korea, highlights complaints from both local and foreign carmakers about rapidly rising wage costs in the world’s seventh-largest exporting nation.

“We need to make sure we mitigate risk in (South Korea), not over the next 2-3 years but over time, not to become too dependent on one product source,” said one of the sources who declined to be identified due to the sensitivity of the matter.

“If something goes wrong in Korea, whether it is cost, politics, or unions, it has an immediate impact.”

GM made South Korea one of its main production hubs after its 2002 purchase of failed local carmaker Daewoo Motors. The country accounts for slightly more than 20 per cent of GM’s annual global production of some 9.5 million cars. More than 80 per cent of those GM cars made in the country are exported.

The sources, all privy to high-level discussions inside GM about the future of its South Korean strategy, said labour costs had risen sharply over the past decade, turning the country into a high-cost base -- a problem exacerbated by the South Korean currency’s relative strength over the past year.

GM Korea’s labour union disagrees and believes GM’s talk of reducing its presence is a bluff designed to intimidate workers against seeking further pay hikes. Last month, GM Korea reached an annual wage settlement that included bonuses of 10 million won (HK$69,643) per member, according to the GM Korea labour union.

“Our view is that management is making threats to pressure us and make us cooperate,” union spokesman Choi Jong-hak said.

However, GM appears to have already begun easing its reliance on South Korea, leading some union leaders to tell Reuters on condition of anonymity that they fear an eventual shuttering of some GM factories in the country.

GM told its South Korean labour union late last year it would not produce the next-generation Chevrolet Cruze, a compact car, in Korea, though it indicated it planned to continue to produce the current model there as a lower-cost strategic car for emerging markets. It has not specified where it expects to make the new car, though Spain is rumoured to be the choice.

Two individuals familiar with GM’s product-development plans said the automaker had also shifted the Cruze’s lead development team out of Korea to its technical centre near Detroit.

The company has similar plans for the Opel Mokka, a subcompact SUV it makes in South Korea and exports to Europe as the Mokka and to China and the United States as the Buick Encore. GM said it planned to shift a large chunk of production of the car’s redesigned model to Spain from the second half of next year, initially using kits brought in from Korea. GM Korea would keep producing its current model in South Korea.

For much of the past decade, GM Korea has been a successful venture. It combined GM’s global reach with the former Daewoo’s small car technology, which GM lacked. Daewoo’s technology played a key role in powering GM for a relatively quick comeback from its bankruptcy in 2009, allowing the Detroit-based firm to make inroads in China and other high-growth emerging markets.

But wages have been surging in Korea.

At GM Korea, labour cost per vehicle is set to hit US$1,133 this year, according to a slide presentation that GM Korea management gave to the union over the past year, said a union official who attended the presentation. That compares to an average US$677 per vehicle across GM’s international operations.

The sources said that GM Korea’s per-vehicle labour cost was on par with Spain and Russia, or “the lower end of the scale of what GM considers as a high-cost country”, one said.

The manufacturing sector’s total labour-compensation per employee in South Korea jumped 119 per cent in the 10 years through 2009, compared to a 40 per cent rise in the United States and a 27 per cent gain for the euro zone, according to data from the Organisation for Economic Cooperation and Development.

Now, combined with a stronger won and the recent bout of geopolitical tensions on the Korean peninsula, GM believes its risk-exposure to South Korea has become excessive and needs to be “rebalanced”, one of the sources said.

GM Korea’s labour union believes South Korea is still a competitive base for producing quality cars for sale at competitive prices. “Korea has an edge in cost compared with the likes of Australia and Germany,” the union’s Choi said.

Last month’s wage settlement came after partial strikes by GM Korea’s blue-collar and white-collar workers, which in turn followed the union’s worst walkout in a decade last year. That strike resulted in a production loss of 48,000 vehicles or US$92 million, according to GM Korea.

Last year, members of the union stormed GM Korea chief financial officer Stephen Small’s office with steel pipes in hand demanding bigger meal subsidies, union officials say, adding that the firm later agreed to raise subsidies.

GM declined to comment on the incident.

Labor strikes have not been confined to GM in South Korea. On Friday, union delegates representing workers at the country’s biggest carmaker, Hyundai Motor, voted to strike. Hyundai workers represented by the union will vote on Wednesday whether to go ahead with the strike or not.

GM is especially concerned about union legal action seeking to redefine the meaning of “regular wage” in Korea, which the sources say is by far the biggest potential threat to GM Korea’s continued competitiveness.

A high court in South Korea court ruled last year that regularly paid bonuses should be counted as part of a workers’ “base pay”, which is used to calculate overtime and pension payments. The supreme court is currently reviewing the ruling.

GM chief executive Dan Akerson voiced his concerns about rising costs to South Korean President Park Geun-hye during her visit to Washington in May, two sources said. A spokeswoman for President Park declined to comment.

GM Korea chief executive Sergio Rocha this year told Reuters that GM Korea’s labour costs would rise 10-12 per cent if it was forced to count bonuses as part of a worker’s regular pay.

Min Ki, chairman of the GM Korea labour union, described union-led actions in the past two years as “an explosion of pent-up frustration”. Min’s term as union chief ends in September, and he says he doesn’t plan to run for re-election.

“We persevered over the years with lower pay, and we’re proud of what we accomplished as a company,” Min told Reuters, referring to how Daewoo’s small car technology helped GM’s recovery from bankruptcy.

“We will continue to fight for our future.”

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