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SCMP profits fall on rising staff costs, property plays

Higher staff costs and a decline in property investment gains shave 41pc off the group's interim earnings as magazine advertising boosts revenue

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Two men read an edition of the South China Morning Post carrying the story of Edward Snowden on its front page in Hong Kong. Photo: AFP

SCMP Group, the publisher of the South China Morning Post, posted a 41 per cent drop in first-half net profit to HK$105.2 million from a year earlier as staff costs rose and gains booked on property investments fell.

Revenue increased 11 per cent year on year to HK$509.1 million in the six months to June, driven by higher advertising sales from its magazine publishing business and higher rental income from investment properties, the company said in an interim results statement.

The group publishes the South China Morning Post, Hong Kong's only paid-for English-language newspaper, Chinese-language versions of Cosmopolitan and Harper's Bazaar magazines, and the Hong Kong edition of ELLE magazine.

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Staff costs rose 26 per cent to HK$236.9 million in the first half. The group had 966 employees, up from 939 at the end of 2012.

The statement said revenue from newspaper publishing was static, constrained by a slowdown in the local economy and an inactive recruitment market.

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The group said it would continue to strengthen its product portfolio and brands to develop new revenue streams.

It pointed to an exclusive interview with US data leaker Edward Snowden in the summer, which drew record numbers of visitors to scmp.com as a sign of the global brand recognition the group's editorial department was determined to deliver.
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