Yahoo passed Google in US Web visitors in July

PUBLISHED : Friday, 23 August, 2013, 11:16am
UPDATED : Friday, 23 August, 2013, 11:16am

For the first time in more than two years, more Americans visited Yahoo’s websites than Google’s in July, according to data from research firm comScore.

ComScore said Wednesday that Yahoo’s websites saw 196.6 million unique US visitors last month, while Google’s sites had 192.3 million. The last time Yahoo was ahead of Google was in May 2011, according to comScore.

That said, Yahoo is still far behind Google in making money from the people who visit its websites. After stripping out ad commissions, Yahoo’s revenue came to US$1.07 billion in the April-June quarter. Google’s, meanwhile, was US$11.1 billion by the same measure.

Research firm eMarketer estimates that Google will generate US$38.83 billion in worldwide digital advertising revenue this year, more than any other company. Facebook Inc. is at No. 2 with an estimated US$5.89 billion, while Yahoo is No. 3 with US$3.63 billion expected. EMarketer’s figures include mobile ads, which comScore does not count in its Web visitor figures.

It’s hard to say if July’s figures are a blip or the start of an upward trend for Yahoo. The company is in the midst of a turnaround orchestrated by chief executive Marissa Mayer. Mayer, who recently clocked up a year at the helm of the Internet company, has described her plan for Yahoo as a “series of sprints” that will take several years to finish.

Shares of Google climbed US$3.20 to US$872.53 in afternoon trading. Yahoo’s stock rose 79 cents to US$27.85.