Founded in 1997, HTC Corp originally made notebook computers, but entered the smartphone market, and at one point in 2011 it was the largest smartphone seller in the US, holding 24 per cent, compared to Samsung’s 21 per cent and Apple (20 per cent), but its market share has subsequently fallen sharply.
Taiwan’s HTC trims US workforce, shares tumble
HTC laid off around 20 per cent of its US-based staff in what it called a move to streamline its operations after a period of growth, sending its shares tumbling on Monday.
The struggling Taiwanese smartphone maker said it laid off 30 employees on Friday to “optimize our organisation and improve efficiencies after several years of aggressive growth”.
The company’s shares dropped 4 per cent in early trade on Monday, underperforming a 0.9 per cent rise in the broader market .
HTC had around 150 employees in the United States - its largest market until last year - before the layoffs, including some design and marketing executives. The company said in a statement that it would “continue to hire in strategic areas”.
The US layoffs represent a tiny fraction of HTC’s global workforce of about 17,000.
HTC’s sales so far this year have dropped 31.5 per cent compared to the same period last year, rocked by a component shortage in the beginning of the year and its position at the high end of a smartphone market that is close to saturation.