Apple outsells the rest in Hong Kong when it comes to phones, tablets and laptops

Technology giant favourite brand for buyers of smartphones, tablets and notebook computers in HK as spending and shipments decrease

PUBLISHED : Monday, 07 October, 2013, 12:00am
UPDATED : Monday, 07 October, 2013, 11:06am

Technology giant Apple scored a hat-trick in Hong Kong in the second quarter, when it led all brands in sales of smartphones, media tablets and laptop personal computers.

Dickie Chang, a senior market analyst at IDC Asia-Pacific, said Hong Kong was the only market in the Asia-Pacific where Apple topped all three categories.

But data from market research company GfK showed that a lingering slowdown resulted in total spending on smartphones, tablets and notebook computers in the city falling 18 per cent to HK$7.21 billion in the quarter to June from HK$8.81 billion a year earlier.

Shipments of those devices in the local market fell 15 per cent to 1.75 million units from 2.06 million in the previous period.

Walter Leung, the managing director of GfK in Hong Kong, said: "Both the smartphone and laptop categories recorded negative growth in the quarter to June, while tablet shipments were on par with the total a year ago."

IDC said tablet shipments continued to be dominated by Apple's iPad products. It was followed by tablets from Samsung Electronics, Sony, Asus and Acer.

GfK data showed tablet sales dropped 21 per cent to HK$1.24 billion during the quarter from HK$1.57 billion a year ago, while shipments remained flat at 365,000 units.

Leung said the HK$2,500 to HK$3,000 range was the key price segment for tablet purchases.

IDC said Apple overtook Samsung during the quarter to regain the No 1 position among smartphone brands in the city. The other top-selling smartphone suppliers were Sony, HTC and LG Electronics.

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Smartphone sales dropped 19 per cent to HK$5.23 billion on total shipments of 1.29 million units, down from 1.58 million a year earlier.

According to GfK, smartphones priced at HK$4,500 and above made up about 50 per cent of total units sold in the period.

Laptop computer sales fell 7 per cent to HK$738 million from HK$796 million previously, on purchases that dropped to 105,000 units from 121,000.

The mainstream price range for laptops were between HK$3,000 and HK$4,000.

IDC said the city's top five laptop brands during the second quarter were Apple, Lenovo, Asus, Dell and Acer.

Apple reported global sales of 31.2 million iPhones, 14.6 million iPads and 3.8 million Macs for the quarter.