Sony sells 1 million PlayStation 4 gaming consoles in 24 hours

PUBLISHED : Monday, 18 November, 2013, 9:17am
UPDATED : Monday, 18 November, 2013, 3:15pm

Sony said on Sunday it had sold one million units of its new PlayStation 4 gaming console in the first 24 hours that it was available in the United States and Canada.

The console, which Sony is counting on to kick-start a revival of its consumer electronics business, went on sale on Friday.

Andrew House, the head of Sony Computer Entertainment, the unit of Sony that oversees PlayStation, said in a statement that “sales remain very strong in North America.

“We expect continued enthusiasm as we launch the PlayStation 4 in Europe and Latin America on November 29.”

Sony had previously announced it had received more than one million advance orders for the console.

Still, the initial sales figures are Sony’s first salvo in a battle brewing with Microsoft’s Xbox One console, which goes on sale on Friday.

Sony is also hoping its console can help build a platform for recovery at the Japanese company’s money-losing consumer electronics operations.

The firm is aiming to sell five million PS4 units by the end of its fiscal year, which ends on March 31.

Robert W. Baird & Co analyst Colin Sebastian has said he expects 2.5 million to three million PS4 shipments in the fourth quarter in North America.

Both the PS4, priced at US$399 in the United States, and the Xbox One, with a price tag of US$499, offer improved graphics for realistic effects, processors that allow faster game play and a slew of exclusive video games.

Video: Sony PlayStation 4 launch advertisement