Shangri-La, SCMP in top five influential Hong Kong brands list

Shangri-La Hotel and Resorts and the South China Morning Post, both part of the Kerry Group, are among the top-five most influential brands in Hong Kong, according to a survey by a popular business networking website.

LinkedIn, with 300 million members worldwide, identified Shangri-La Hotel and Resorts as the top influential brand in Hong Kong based on its content marketing score, which measures the effectiveness of a company's content marketing efforts on the LinkedIn platform.

The luxury hotel group operates three hotels in Hong Kong and a fourth will be opened in Hunghom in 2016.

Globally, the Hong Kong-listed Shangri-La group has 83 hotels and resorts, including properties on the mainland, in Asia, the US, Middle East, and Europe. Shangri-La is part of the Kerry Group, the controlling shareholder of SCMP Group which publishes the South China Morning Post.

The Post, which last year celebrated its 110th anniversary and is the longest running English language newspaper in the city, ranked the fifth most influential voice in the city, LinkedIn said.

In between, Cathay Pacific Airways was second followed by architectural design firm Woods Bagot and AIA, the largest insurance company in the city.

"It's clear that no one category dominates when it comes to sharing content that makes a difference. Media brands rub shoulders with luxury marques, business consultants, tech specialists," LinkedIn said in a statement about the survey.