Shangri-La, SCMP in top five influential Hong Kong brands list
Business networking site LinkedIn names Shangri-La hotels, Cathay Pacific and the Post among the city's top five influential brands
Shangri-La Hotel and Resorts and the South China Morning Post, both part of the Kerry Group, are among the top-five most influential brands in Hong Kong, according to a survey by a popular business networking website.
LinkedIn, with 300 million members worldwide, identified Shangri-La Hotel and Resorts as the top influential brand in Hong Kong based on its content marketing score, which measures the effectiveness of a company's content marketing efforts on the LinkedIn platform.
The luxury hotel group operates three hotels in Hong Kong and a fourth will be opened in Hunghom in 2016.
Globally, the Hong Kong-listed Shangri-La group has 83 hotels and resorts, including properties on the mainland, in Asia, the US, Middle East, and Europe. Shangri-La is part of the Kerry Group, the controlling shareholder of SCMP Group which publishes the South China Morning Post.
The Post, which last year celebrated its 110th anniversary and is the longest running English language newspaper in the city, ranked the fifth most influential voice in the city, LinkedIn said.
In between, Cathay Pacific Airways was second followed by architectural design firm Woods Bagot and AIA, the largest insurance company in the city.
"It's clear that no one category dominates when it comes to sharing content that makes a difference. Media brands rub shoulders with luxury marques, business consultants, tech specialists," LinkedIn said in a statement about the survey.
1 Shangri-La Hotel and Resorts
"What all have in common though, is an understanding of where they can genuinely add value to audience's lives - and a commitment to adding that value on a continual basis," LinkedIn said.
"They meet professionals' need to be in the know through frequent updates on their industry and the sharing of relevant insights from third parties; they are committed to original content that is tailored to specific audiences' needs, and they make themselves a part of the conversations their audiences care about."
The top influential brands worldwide included US magazine Forbes, the World Economic Forum and Inc. Magazine which covers growing companies, according to LinkedIn.
The global ranking is similar to the US ranking, with Forbes on top followed by technology firm Microsoft and Inc. Magazine.
Capgemini, a French technology and consulting firm, ranked the most influential brand in France followed by cosmetic giant L'Oréal and luxury conglomerate LVMH.
In Germany, the most influential brands are tech giant SAP, engineering and electronics conglomerate Siemens and Deutsche Bank.
In Britain, the most influential brand is the Financial Times followed by accounting firm Ernst & Young then oil and gas giant BP.
Toshiba, the electronics conglomerate, was ranked top brand by LinkedIn in Japan, followed by Nissan Motor and internet firm Rakuten.