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Doug Young

Corporate China | Weibo: Execs wax nostalgic, Xiaomi eyes VNO license

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Lei Jun, founder of Xiaomi, introduces the new Xiaomi 3 smartphone and Xiaomi TV in Beijing. Photo: Simon Song

Chinese tech executives were waxing nostalgic on their microblogs this past week, reflecting a broader seasonal business slowdown as we head into the quiet summer months when many people go on vacation. The flurry of memories from top executives at smartphone maker Xiaomi, security software maker Cheeetah Mobile (NYSE: CMCM) and e-commerce giant JD.com (Nasdaq: JD) came as a nice break from the usual promotional hype in the microblogging realm, and shows that even executives need to take a break periodically from their usual self-promotion.

While the airwaves were mostly empty of the usual hype, another Xiaomi executive was still at work with his hints that the company has applied for a virtual network operator (VNO) license to offer telecoms services. That move doesn't come as a huge surprise, since a wide range of Chinese tech firms have also applied for such licenses, which allow them to offer mobile service under their own brand names to attract new users for their core products.

The nostalgia filling the microblogging realm ran the range from 1990s memories, to developments just last year. Not surprisingly, many such memories often center on years when life was much simpler for most Chinese, when the Internet and gadgets like mobile phones would have been foreign words to most people.

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The wave of memories also underscores just how young many of China's top Internet executives are, since many of their earliest memories only go back to the 1990s -- a period that doesn't seem all that long ago. Xiaomi's CEO and hypemaster Lei Jun led the nostalgia binge with recollections of his long career in the tech sector, dating back to his roots at early software leader Kingsoft (3888.HK).
His trip down memory lane was centered on a 1998 photo of himself with several others, including Lenovo (0992.HK) founder Liu Chuanzhi and current CEO Yang Yuanqing, inspecting some wi-fi products. Another of his posts includes a photo from Kingsoft's milestone 2007 IPO in Hong Kong, which he reveals was preceded by four failed attempts to take the company public.  
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While Lei's sentimental posts had overtones of his usual self-promotion, the messages coming from Fu Sheng, CEO of recently listed Cheetah Mobile, were a bit simpler and related to a 15 year college reunion he recently attended. Fu's posts were mostly sentimental, recalling simple pleasures like watching the sunrise and how full of hope everyone was back in 1999.
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