Weibo: Execs wax nostalgic, Xiaomi eyes VNO license
Chinese tech executives were waxing nostalgic on their microblogs this past week, reflecting a broader seasonal business slowdown as we head into the quiet summer months when many people go on vacation. The flurry of memories from top executives at smartphone maker Xiaomi, security software maker Cheeetah Mobile (NYSE: CMCM) and e-commerce giant JD.com (Nasdaq: JD) came as a nice break from the usual promotional hype in the microblogging realm, and shows that even executives need to take a break periodically from their usual self-promotion.
While the airwaves were mostly empty of the usual hype, another Xiaomi executive was still at work with his hints that the company has applied for a virtual network operator (VNO) license to offer telecoms services. That move doesn't come as a huge surprise, since a wide range of Chinese tech firms have also applied for such licenses, which allow them to offer mobile service under their own brand names to attract new users for their core products.
The nostalgia filling the microblogging realm ran the range from 1990s memories, to developments just last year. Not surprisingly, many such memories often center on years when life was much simpler for most Chinese, when the Internet and gadgets like mobile phones would have been foreign words to most people.
All the nostalgia aside, it wouldn't be proper to go a week without at least a little online promotion, which in this case came from Zhong Yufei, an executive in Xiaomi's new media division. Chinese media have been buzzing these past few weeks about Xiaomi's newest fourth-generation smartphone, which is expected to be formally unveiled later this summer.
Many of China's top e-commerce firms have already received VNO licenses and launched service, including Alibaba, JD.com and Suning (Shenzhen: 002024). Xiaomi looks poised to join that group soon, and I'm sure we'll hear plenty about its new brand of mobile service when it formally unveils its fourth generation phone sometime in the weeks ahead.