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Smartisan's founder Luo Yonghao introduces its company's first smartphone.

Smartphone chatter has dominated the microblogging realm among tech executives this past week, led by nonstop debate surrounding the hyperactive Xiaomi and its newly launched fourth-generation model. But I'm personally growing a bit tired of this company, and thus thought I'd turn my attention this week to smartphone chatter from two lower profile brands, namely the unappreciated Huawei and recently launched Smartisan brand.

Huawei executives were in a state of mourning over the past week following the sudden death of one of their colleagues, cellphone chip executive Wang Jin. Meantime, Smartisan's top executive was bemoaning problems facing his young company due to capacity constraints, as several CEOs of similar young rival brands looked on in sympathy that was perhaps mixed with just a touch of gloating.

The growing volume of smartphone chatter these past few months reflects the very real fact that the space has become untenably crowded with both major and smaller players vying for share in the lucrative but incredibly competitive market. Aggressive big players like Xiaomi, Lenovo, Huawei and ZTE (0763.HK; Shenzhen: 000063) have all made well documented moves into the space, as each spends heavily on product development and promotion.
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But the rise of a parallel group of much smaller, boutique brands has been less visible, with names like Smartisan, OnePlus, IUNI and Oppo all trying to carve out their own spaces in the market. While I have a certain degree of admiration for these smaller brands and the people behind them, I do sense that most lack the experience and resources for long-term success. That means most are likely to ultimately end up on the in the rubbish bin of gadget history over the next few years.

One of the newer players dealing with the problems of youth is Smartisan, which launched its smartphones less than two months ago. I previously wrote about this newest of China's boutique smartphone makers, and how its story was less about its new product and more about the company's founder Luo Yonghao. Luo's name is a household word for many in China due to his famed series of English language instructional materials, a background that didn't seem too relevant to his newer foray into smartphones.
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So it's not surprising that Luo has run into his first major obstacle less than two months after the launch of his maiden product, the Smartisan T1. It seems demand was stronger than Luo anticipated, leading to product shortages due to lack of manufacturing capacity and other supply chain bottlenecks. Of course, a more seasoned manufacturing professional probably would have done more market research and drafted a back-up plan to allow for this kind of unexpectedly strong demand.

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