The View | Delay some more, to get it right
Apple's caution on product launches offers wider lesson on how quest to get it right is rewarded
When the history of unbearable delay comes to be written, it may well include the woes of long-suffering Apple users.
They have an enormous appetite for new products and have been waiting ages since the launch of the iPad for something else from Apple. Their hopes are pinned on a yet-to-be officially named device, already known as the iWatch, a wristband fitness tracker.
I apologise to Apple aficionados who might detect a hint of cynicism here, but having opted out of the scramble for the latest hi-tech thingamajigs, I'm a poor judge of the urgency engendered by their lure.
However, I do understand why Apple is taking its time in launching this device, because it places a higher value on getting its products right than on getting its products first into the market.
I am not a great Apple fan, but I admire the company's insistence on trying to perfect new products before taking them to market. It is hard to argue with this strategy, which has done wonders for Apple's reputation.
Most of Apple’s iconic products have not been brought to the market at … peak buying periods
Some business pundits have castigated Apple for the current delay, which means it will miss the lucrative Christmas buying spree, but then again, most of Apple's iconic products have not been brought to the market at times of the year coinciding with peak buying periods.