Xiaomi continues self defence after Apple slam
Hugo Barra's remarks in defense of criticism that his employer Xiaomi copies Apple's designs could mark the start of a longer-term war of words that could end in one or more lawsuits by Apple.
A trans-Pacific war of words that began with critical remarks made by Apple's (Nasdaq: AAPL) chief designer two weeks ago is continuing, with the foreign face of Chinese smartphone sensation Xiaomi giving fresh remarks on the copycat controversy in his company's defense. The comments from Xiaomi's international marketing head Hugo Barra are a bit lame in my view, and I really doubt he would have made such remarks last year when he was still a rising star at global Internet giant Google (Nasdaq: GOOG).
Xiaomi's explosive growth this year is being driven at least partly by Barra, who has been tasked with taking the company global with moves into Taiwan, Hong Kong, Southeast Asia, and most recently India. That company's rapid rise was almost certainly a factor behind the icy remarks made at a mid-October event by Jonathan Ive, Apple's lead designer and one of the main forces behind its smartphones and computers that are widely praised for their stylish looks and ease of use.
But the reality is that Xiaomi probably at least partly deserves this kind of put-down, since the company loves to brag about its innovation and how cool its products are, and takes every opportunity to compare itself to Apple. Xiaomi's rapid rise has certainly caught Apple's attention, and Ive's remarks and now Barra's defense could well mark the start of a longer-term war between these two companies. Accordingly, I could easily see a lawsuit coming from the litigation-happy Apple in a western courtroom in the next year or two if Xiaomi continues its meteoric rise that includes a heavy does of "inspired" imitation.
Bottom line: Hugo Barra's remarks in defense of criticism that his employer Xiaomi copies Apple's designs could mark the start of a longer-term war of words that could end in one or more lawsuits by Apple.