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Frequent fliers in Cathay Pacific's cheap seats face big let-down

Cathay Pacific is set to revamp its two frequent-flier programmes - with high-spending customers winning out over regular economy travellers, sources have told the Sunday Morning Post.

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Frequent fliers in Cathay Pacific's cheap seats face big let-down

Cathay Pacific is set to revamp its two frequent-flier programmes - with high-spending customers winning out over regular economy travellers, sources have told the Sunday Morning Post.

While details have yet to be confirmed, the airline's Marco Polo Club is expected to be overhauled to focus on big spenders travelling only with Cathay and its sister airline Dragonair.

Members would not qualify for flights on other airlines in the Oneworld Alliance and the club would focus on those who pay for premium seats or buy the most expensive, fully flexible economy fares.

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The big losers would be economy-class passengers who have made enough journeys to reach the club's higher tiers and benefit from perks such as lounge access.

They would be directed to a new version of the Asia Miles scheme, which would allow customers to redeem air miles on Cathay, Dragonair and Oneworld flights, but will offer minimal other perks.

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Cathay, which has won a range of awards for its frequent-flier schemes, said it would make an announcement "if and when" the changes came to fruition.

"We look forward to introducing initiatives that will benefit our passengers, and in particular our most loyal customers, to ensure they enjoy a rewarding travel experience with us," a spokeswoman for the carrier said.

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