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Breaking | Baidu posts biggest profit decline since going public

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Robin Li (R), founder, Chairman and CEO of Baidu talks as Publicis Group Cairman and CEO Maurice Levy listens while attending a session at the Viva technology event in Paris. Photo: AFP
Reuters

Baidu Inc, China’s largest Internet search company, posted its steepest-ever quarterly profit decline and slowest growth in revenue in nearly eight years, hit by a healthcare scandal that ensnared the company this year.

Public uproar has hounded Baidu after a student suffering from a fatal form of cancer blamed the company for directing him to suspect and ultimately ineffectual treatment.

Regulators responded by slapping curbs on the firm’s lucrative healthcare advertising business, spurring Baidu to lower its revenue forecasts for the second quarter.

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The company said it expects third-quarter revenue of 18.04 billion yuan-18.58 billion yuan (US$2.71 billion-$2.79 billion) representing a decrease of 1.9 per cent to an increase of 1.1 per cent, year-over-year.

Last week, regulators said they were once again investigating Baidu, this time over reports that illegal gambling websites used the search engine to promote themselves. Additional punishment could further jeopardise the company’s prospects.

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Baidu’s net income fell to 2.41 billion yuan ($362 million) in the April-June quarter from 3.66 billion yuan a year earlier, Baidu said in a statement on Thursday.

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