Property firm Greenland Hong Kong set sights on China’s booming health care and elderly care markets
Company looks to diversify from real estate and is also eyeing the entertainment, sports and tourism businesses
Chen Jun, chairman and chief executive of Greenland Hong Kong, said in an interview that the company is also seeking to move into entertainment, sports and tourism, in tandem with the transition of China’s economy into one driven by consumption.
“In the past decades, a developer was supposed to sell constructed space,” he said. “But big changes have taken place recently in the Chinese property market and we realised that it is time to introduce high-quality lifestyles to customers, based on property developments.”
Greenland Hong Kong has partnered with Provectus Care, an Australian elderly care company, and Shanghai International Medical Centre to establish a Shanghai-based medical institution focusing on Alzheimer’s disease.
It will also create a rehabilitation and aged care community in the Yangtze River Delta in the second half of this year, Chen said, without elaborating on details of the project’s scale and location.
In Kunming, capital of China’s southwestern Yunnan province, the company is developing a complex that encompasses medical treatment, aged care, tourism and rehabilitation.
Chen declined to disclose the total investment the company is making in the health care and aged care businesses.