Hong Kong e-commerce site aims to be more than its Goxip name as it expands into Thailand
The start-up will fund the expansion next month with the additional US$5m capital it secured in February from investors including Meitu and daughters of casino magnate Stanley Ho and Malaysian billionaire Vincent Tan
There were two conflicting reports on how entrepreneur Juliette Gimenez came up with Goxip, a Hong Kong-based online shopping service start-up that uses image recognition technology to help buyers find the items they’re looking for. One says she was looking for Taylor Swift’s boots, and another says they were Jessica Alba’s.
“They were Jessica Alba’s,” Gimenez said. “I really like her style and what she wears … But in magazines, it’s always the expensive items that are being tagged.”
Gimenez said she had also found it inconvenient to look for an item in a similar style on other fast fashion brand websites or on rival platform Asos, and thought someone had to do something about it.
“That was the beginning of Goxip,” she said. That was also two years ago when she was based in Bangkok and working for Cdiscount, an e-commerce platform launched in 2014.
Gimenez, who was born in France and raised in Hong Kong, first worked as an investment banker after she finished university in the UK where she majored in economics.
“After a few years, I felt that it was not me and that it was not something that I could do forever and so I came back to Hong Kong,” she said.