Video: High praise for Dog or Darling videos offering IPO advice

Research company wins Asian Publishing Convention's highest award for its online videos offering relevant information on initial public offerings at Southeast Asian companies

PUBLISHED : Thursday, 13 December, 2012, 8:46am
UPDATED : Thursday, 13 December, 2012, 11:22am


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A Singapore-based research company, Investor Central, has won the highest award at the Asian Publishing Convention for best content for its online videos that offer investment advice on initial public offerings.

As its name implies, the Dog or Darling programme tells users whether to buy shares in an IPO.

Investor Central also won three awards for communication excellence at the same convention.

Former CNBC presenter Mark Laudi established Investor Central in 2006. During his time with CNBC he anchored and produced hundreds of programmes about Southeast Asian stocks.

Laudi said companies going for a stock market listing disclosed skeletons in their closet, but these details were often buried in the lengthy prospectus.

"We trawl through hundreds of pages of the prospectus, to highlight those parts which are critically important, but which people rarely read about in the newspaper," he said.

Laudi said even journalists seldom had time to read the details in a large prospectus.

Investor Central was based on the notion that people need information before they could make an informed investment decision, Laudi said.

"People need more 'good' information, even about companies which fully comply with continuous disclosure obligations. These companies frequently meet the letter of the law, but still leave investors with questions that need to be asked," he said.

Laudi sat down with video reporter Stephen Quinn when he was in Hong Kong to speak with potential clients.