DJR Digest: Social media bubble in the US and the growth of social media users in China | South China Morning Post
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PUBLISHED : Friday, 17 August, 2012, 5:02pm
UPDATED : Wednesday, 29 August, 2012, 3:07pm

DJR Digest: Social media bubble in the US and the growth of social media users in China

More and more people are saying that social media bubble bursts. So what does that mean to media outlets?

BIO

Ivan Zhai is the Social Media Editor at the South China Morning Post. Prior to his current position, Ivan spent 10 years working for the Guangzhou-based 21st Century World Herald and in the Post's Guangzhou bureau, covering Chinese politics, macroeconomics and online communities. In 2008, Ivan won an Alfred Friendly Press Fellowship. He shares his findings and thoughts on digital media, cognitive neuroscience and China on Twitter and Chinese microblogs as @ivanzhai.
 

More and more people are saying that social media bubble bursts. So what does that mean to media outlets?

1. When people talk about “social media bubble”, it generally means the bubble in stock market and most of whom seriously affected were the investors. The decline of Facebook’s stock price has just little impact on ordinary social media users.

2. There is no “social media bubble” in news industry. Many journalists, since the very beginning, have been doubting that whether social media can benefit their daily reporting and the papers they work for. Not like the investors who already earned tonnes of money by selling their Facebook shares in the past couple of weeks, for many journalists and the newspaper industry, there is a long way to go to figure out what they can really be benefited from social media platforms.

 

#SocialMedia
-- I said from the beginning that Facebook’s “buy point” was $17. I may have been too optimistic 
-- Pop went the social media bubble. Now what? 
-- Twitter's API Update Cuts Off Oxygen to Third-Party Clients 
 

#NewNewsroom
-- More Guardian paid content – photos go freemium 
-- Digital magazines boom too little to grow overall sales

 

#Tools/Guides/Resources
-- Top 25 Most Popular Apps For Freelancers 
 

#DigitalChina
-- China: 410 million social media users by Q2 2012 
-- Sina Says Weibo Monetization Dependent on User Growth 
-- Rumor: Douban Losing High Level Employees to Startups

 

#Sparkle
-- Scientists Convert a 53,000-Word Book Into DNA

 

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