Digital Journalism Review | Digest: More experiment needed for multiplatform strategy

"Where to go" is no longer a major question for news publications. Many of them are aware that the future will involve offering content on multiple platforms.

But one format doesn't fit all media platforms. What works for print does not always work for online. There is only one Economist and no one else can repeat its model completely. As Margaret Simons says in her article, media companies need more fundamental thinking. More experiments are needed for each news outlets.