Digest: More experiment needed for multiplatform strategy
"Where to go" is no longer a major question for news publications. Many of them are aware that the future will involve offering content on multiple platforms.
But one format doesn't fit all media platforms. What works for print does not always work for online. There is only one Economist and no one else can repeat its model completely. As Margaret Simons says in her article, media companies need more fundamental thinking. More experiments are needed for each news outlets.
-- The fact is, one size doesn’t fit all platforms by Margaret Simons
-- The Economist releases the first-ever global Consolidated Media Report
-- US Newspapers get $1 in new digital ad revenue for every $25 in print ad revenue lost | Poynter
-- MediaShift . How to Live-Blog as a Team
-- Mainland newspaper industry hit by economic downturn and the rise of new media, ad revenue drops 7.3% in the first 6 months (Only in Chinese)
-- US professor: Netizens easier manipulated on Chinese microblogs (Only in Chinese)
-- 25 Twitter Accounts to Make You Laugh