Digest: More experiment needed for multiplatform strategy

Ivan Zhai

BIO

Ivan Zhai is the Social Media Editor at the South China Morning Post. Prior to his current position, Ivan spent 10 years working for the Guangzhou-based 21st Century World Herald and in the Post's Guangzhou bureau, covering Chinese politics, macroeconomics and online communities. In 2008, Ivan won an Alfred Friendly Press Fellowship. He shares his findings and thoughts on digital media, cognitive neuroscience and China on Twitter and Chinese microblogs as @ivanzhai.

Digest: More experiment needed for multiplatform strategy

"Where to go" is no longer a major question for news publications. Many of them are aware that the future will involve offering content on multiple platforms.

But one format doesn't fit all media platforms. What works for print does not always work for online. There is only one Economist and no one else can repeat its model completely. As Margaret Simons says in her article, media companies need more fundamental thinking. More experiments are needed for each news outlets.

#NewNewsroom
-- The fact is, one size doesn’t fit all platforms by Margaret Simons
-- The Economist releases the first-ever global Consolidated Media Report
-- US Newspapers get $1 in new digital ad revenue for every $25 in print ad revenue lost | Poynter

#SocialMedia
-- Twitter Beats Facebook in US Mobile Ad Revenues This Year
-- INFOGRAPHIC: Breaking Down Romney’s And Obama’s Facebook Fans

#Tools/Guides/Resources
-- MediaShift . How to Live-Blog as a Team

#DigitalChina
-- Mainland newspaper industry hit by economic downturn and the rise of new media, ad revenue drops 7.3% in the first 6 months (Only in Chinese)
-- US professor: Netizens easier manipulated on Chinese microblogs (Only in Chinese)

#Sparkle
-- 25 Twitter Accounts to Make You Laugh