Digest: Localize your business, cases by Tencent and Amazon | South China Morning Post
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  • Mar 2, 2015
  • Updated: 12:19am
Digital Journalism Review
PUBLISHED : Monday, 17 September, 2012, 8:00pm
UPDATED : Tuesday, 18 September, 2012, 8:50am

Digest: Localize your business, cases by Tencent and Amazon


Ivan Zhai is the Social Media Editor at the South China Morning Post. Prior to his current position, Ivan spent 10 years working for the Guangzhou-based 21st Century World Herald and in the Post's Guangzhou bureau, covering Chinese politics, macroeconomics and online communities. In 2008, Ivan won an Alfred Friendly Press Fellowship. He shares his findings and thoughts on digital media, cognitive neuroscience and China on Twitter and Chinese microblogs as @ivanzhai.


For the media outlets that are racking their brains to figure out the ways to reach new online readers via internet and new digital devices, the cases of how Tencent and Amazon are localizing their business for specific markets could be some interesting reading.


-- Tencent’s Plans to Localize WeChat in Indonesia 
-- How Amazon Localized For China

-- Newspaper Association of America shows new trends in paywalls 
-- Helsingin Sanomat explores new territory while digital revenues continue to rise 

-- How to Use Social Media for Customer Research 
-- How people are connected on Facebook, by country 

-- Reuters Institute for the Study of Journalism / An editor's handbook for tumultuous times 
-- Protecting sources in the age of video journalism 

-- Animated political contributions



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