OpinionGrandfather who models dresses is a hit in China

A “modelling grandfather” has suddenly become a big hit on the mainland.

A 72-year-old grandfather recently became famous modelling for his granddaughter, a women’s clothes seller with Taobao, China’s biggest online shopping service provider.

Photos posted on Lv Ting’s homepage show her grandfather wearing stylish outfits and dark stockings. He always wears sunglasses and sometimes a wig.

The elderly man appears professional and confident.

He looks better than 90 per cent of Taobao amateur models.

It’s not only me who’s impressed. Taobao buyers have voted with their wallets. Since the grandfather launched his modelling career last week, sales of clothes at Lv Ting’s online store have risen six fold.