Digital Journalism Review
PUBLISHED : Thursday, 17 January, 2013, 1:03pm
UPDATED : Thursday, 17 January, 2013, 1:05pm

Do Hong Kong people really care about what CY said?


Ivan Zhai is the Social Media Editor at the South China Morning Post. Prior to his current position, Ivan spent 10 years working for the Guangzhou-based 21st Century World Herald and in the Post's Guangzhou bureau, covering Chinese politics, macroeconomics and online communities. In 2008, Ivan won an Alfred Friendly Press Fellowship. He shares his findings and thoughts on digital media, cognitive neuroscience and China on Twitter and Chinese microblogs as @ivanzhai.

The topics in Chief Executive Leung Chun-ying's policy address that Hongkongers are most concerned about include housing, finance, education and poverty, a survey of social media showed.

The policy address and related topics were mentioned, in both English and Chinese, about 3,000 times on various social media platforms such as Twitter, Facebook, YouTube and Sina Weibo, a Chinese Twitter-style site, according to a 24-hour summary conducted by media research firm Meltwater Group.

You can check the infographics below for youself. Among all of the figures, there are at least two worth highlighting:

First, it is a bit of a surprise to see there are more posts with keyword "policy address" on Twitter than on Facebook, given the number of active Hong Kong users on the two platforms.  Twitter has only several thousand users in Hong Kong, compared with about four million on Facebook.

So the question is, do Hongkongers, at least those on Facebook, really care about the policy address?

Secondly, "What can be helped" was the next most popular term, according to a keyword search in traditional Chinese characters on all the social media platforms mentioned above.

It seems that Hongkongers who do care about the city's future strategy were left with more questions and less confidence in CY's plans. Please correct me if the assumption is wrong.







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