Digest: How can Twitter make itself a media company?

Ivan Zhai is the Social Media Editor at the South China Morning Post. Prior to his current position, Ivan spent 10 years working for the Guangzhou-based 21st Century World Herald and in the Post's Guangzhou bureau, covering Chinese politics, macroeconomics and online communities. In 2008, Ivan won an Alfred Friendly Press Fellowship. He shares his findings and thoughts on digital media, cognitive neuroscience and China on Twitter and Chinese microblogs as @ivanzhai.