Digital Journalism Review

Hackers target Burger King's Twitter account

PUBLISHED : Tuesday, 19 February, 2013, 12:41pm
UPDATED : Tuesday, 19 February, 2013, 2:25pm


Related topics

Which burger giant do hackers prefer - McDonald’s or Burger King? According to the latest hacking incident ­– McDonald’s.

@BurgerKing, the official Twitter account of Burger King Worldwide, was hacked on Tuesday after midnight.

The hackers replaced the account’s profile photo with its rival’s golden arches, used Fish McBites as the header – the same as McDonald’s uses for its Twitter account.

They also revised the bio of the account, adding words with typos such as “FREDOM IS FAILURE”, and even changing the user name to “McDonalds”.

They then posted about 50 tweets and retweets, some of which were obscene or meaningless. In one tweet they said: “We just got sold to McDonalds! Look for McDonalds in a hood near you @DFNCTSC”.

Reuters reported early on Tuesday morning that Burger King locked the account about an hour after the attack, which took place at 12.34am.

“"We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings,” Reuters reported the company as saying.

Nobody knows who is behind the hacking. But McDonald’s, issued a statement on Twitter early on Tuesday, denying all responsibility.

Burger King's Twitter account resumed normal operations at 10.59am. All tweets and retweets posted during the attacks were deleted and the latest tweet says:

It is at least the fifth time in less than a month the US companies have made headlines internationally for being hacked. However, previous cases only involved media outlets.

The New York Times, The Washington Post and The Wall Street Journal reported about three weeks ago they had been targeted by Chinese hackers for publishing sensitive stories on the wealth of some of China’s leaders.

Twitter also reported on February 1 that hackers might have accessed the account information of 250,000 users.