Alizila crunched the numbers on China's online shoppers
Presently only 40 per cent of Chinese internet users have made an online purchase, but that number is set to grow fast.
It's well known that the spending power of China's rising middle class is changing the global retail landscape. Less understood is the enthusiasm Chinese consumers have for shopping on the Internet. After increasing by 55% last year to $194 billion, China's total online retail spending this year could blow by that of the U.S., making the mainland the world's largest online shopping market, some researchers are predicting.
Among Alizila's key findings:
-China's 242 million cybershoppers are expected to make US$265 billion (HK$2.05 trillion) in online purchases this year and surpass their US counterparts;
-Sixty per cent of Chinese cybershoppers have a monthly wage of less than HK$2,500, and 39 per cent of them fall outside the 18-30 age bracket;
-Twelve per cent of Chinese cybershopper purchases are made through a mobile phone;
-Taobao (Tmall.com) accounts for 54 per cent of online purchases, followed by competitor 360Buy at 17 per cent.
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