Wealth Blog | Addicted to Gucci: Buzz Bissinger's confession reflects global issue
A lot of people, especially men, seem to find the idea of shopping addiction funny, but like sex addiction, the phenomenon is very real and getting worse as a consequence of internet shopping. The recent case of Buzz Bissinger has firmly added shopping to the long list of addictions that require years of therapy. Bestselling author Buzz Bissinger, 58, who has written several successful books about sport, checked into rehab after publishing a mind boggling account of his addiction to shopping at specifically, Gucci. He told GQ magazine of his three-year shopping spree, running up bills of 420,000 pounds at the Italian store.
Gucci were very happy of course and this level of spending turned him into one of their most valued and coddled clients. He admitted in GQ to owning 81 leather jackets, 75 pairs of boots, 41 pairs of leather trousers, 32 pairs of haute couture jeans, 10 evening jackets and 115 pairs of gloves.
“I have an addiction, I am a shopaholic.” His account of his spending obsession has marked a transformation from respected sports writer with wife and children to “Gucci Olympian,” resplendent in 9,200 pounds sterling ostrich skin jacket with “wax coated black jeans, shiny and sheeny and sizzling” At one point in the article, the Pulitzer prize winning American hack declared “I wasn’t mainlining heroin just impossibly gorgeous leather jackets.” His 6,000 word tale of mid life woe was so over the top that some people thought it an early April Fool joke. But GQ’s editors said it all checked out.
Bissinger apparently decided to go public to help others struggling with similar addictions. “I wrote it because it was the only way I know of coming to terms and getting the help I am now getting. “ No sniggering please, compulsive shopping is a serious affliction by no means confined to women or the very wealthy. It causes as much mayhem as alcoholism in families but you don’t usually hear about rich people admitting to it. “Shopping addictions have been facilitated by the ease with which you can buy things online and they have definitely increased in recent times,” a psychiatrist told the Weekend FT. “Some people have brains more prone to addiction.”
Recent studies of shopping addiction have confirmed that it occurs throughout the socio-economic spectrum. So how do you know if you’re prone? The disease occurs in several forms with some sufferers known as “return-a-holics”, for ordering goods they cannot afford and sending them back for a refund. For Bissinger, money was not the problem. He sold two million copies of Friday Night Lights, his successful book about a Texas high school football team. He got lucrative film and television series deals too. He also inherited considerable wealth from his parents.
Although Bissinger admired several labels including Burberry and Alexander McQueen, he was fixated with Gucci from his teenage years, when his mother bought the same shoulder bag as Jackie Onassis.