How much can happen in a Chinese internet minute?

PUBLISHED : Tuesday, 11 June, 2013, 4:35pm
UPDATED : Friday, 12 July, 2013, 9:07pm

Much of mainland cyberspace may be blocked by a cumbersome great firewall, but that hasn’t hindered, in any way, the speed and quantity of what goes on a single digital minute there.

Sixty seconds - a recent report by Resonance China called "What Happens in a China Internet Minute" has found - is all it would take for 950,000 microblog posts to be published onto Sina Weibo, the country’s equivalent to Twitter.

That’s a pretty astounding figure considering 100,000 new tweets are transmitted across the world in the same amount of time, according to an Intel report published earlier this year, which the Resonance report was modelled after.

Unsurprisingly, Chinese netizens also take the lead as one of the world’s biggest online shoppers. At every minute, there are about 148,000 independent visitors shopping on Taobao Marketplace, one of the country's most popular online shopping portals. Jingdong Mall, another popular e-commerce destination, processes a whopping 486 deals per minute.

Electronic payment platform Alipay, which like Taobao, is owned by the Alibaba Group, processes 73,000 transactions in the same time, the report said.

It's not only homegrown companies that have been able to cash in on the internet boom. China is rapidly catching up in the realm of the mobile devices too - much of which is catered to by foreign software providers such as Apple, which the Chinese government once slammed for “unparalleled arrogance”.

Every 60 seconds, more than 13,000 mobile apps are downloaded in China compared to the world average of 47,000 per minute. This happens simultaneously as 25 mobile devices with an iOS system and 176 devices with an Android system are bought across the country every single minute.

Does all this not sound convincing? Try Googling it. Or perhaps you could Baidu it – just for kicks. According to the Resonance report, your search on Baidu, China’s main search engine will likely be one of 3.47 million other search queries lodged in a single minute. By contrast, search “giant” Google (which is blocked in China) handles about two million queries in a single minute.

Correction: An earlier version of this blog incorrectly cited Alibaba as the parent company of online retailer Jingdong Mall. Jingdong Mall, also known as 360buy, is owned and operated under the 360buy Group.