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PUBLISHED : Thursday, 27 June, 2013, 12:20pm
UPDATED : Thursday, 27 June, 2013, 12:20pm

Sany makes clumsy Zoomlion approach

Sany's quiet purchase of Zoomlion shares may have been a clumsy start to a stealth takeover attempt, reflecting Chinese firms' lack of experience at unsolicited M&A

BIO

Doug Young has lived and worked in China for 15 years, much of that as a journalist for Reuters writing about Chinese companies. He currently lives in Shanghai where he teaches financial journalism at Fudan University. He writes daily on his blog, Young’s China Business Blog (www.youngchinabiz.com), commenting on the latest developments at Chinese companies listed in the US, China and Hong Kong. He is also author of a new book about the media in China, “The Party Line: How the Media Dictates Public Opinion in Modern China.”
 

A small brouhaha has broken out in the Chinese media these last few days over what looks like perhaps the clumsy beginning of a takeover attempt involving Zoomlion (1157.HK; Shenzhen: 000157) and Sany Heavy (Shanghai: 600031), China's two top construction equipment makers. I'm not quite convinced that this was a real takeover attempt, as the numbers involved are quite small. But whatever happened, the instance was a reminder that Chinese firms are still quite clumsy about unsolicited M&As, especially the hostile type.

This brewing story began when Chinese media reported that units of Sany had quietly purchased shares in Zoomlion on the open market. As very simple background, these two companies are both based in central China and have an intense and often bitter rivalry to become the nation's first global heavy equipment giant. Both companies currently have annual sales of more than US$7 billion, putting them on the list of the world's top 10 heavy equipment makers. But both are still well behind global leader Caterpillar (NYSE: CAT), which boasts about US$40 billion in annual sales.

Following the media reports, Hong Kong-listed Zoomlion has issued a statement confirming that indeed some of its shares have been purchased by two units of Sany. One of the Sany units owns about 3.9 million Zoomlion shares, while the other owns another 2.7 million, according to the announcement. That would total around 6.6 million shares, which would have a total value of about US$5.7 million, according to Zoomlion's latest share price. Obviously that amount is tiny compared with Zoomlion's total market value, which stands in the billions of dollars.

It was clear from Zoomlion's statement that it had no previous knowledge of the Sany purchases, and only learned of them after checking records from its latest annual general meeting. This raises the interesting question of: what exactly was Sany trying to do by making these purchases?

Frankly speaking, I don't see any real logical explanation here. It would be highly unusual for one company to buy its rival's shares for purely investment reasons, since such a purchase would look highly suspicious. On the other hand, the size of the investment isn't very large; and it's also highly unusual for companies to try and do M&A through this kind of open market purchasing, especially when the target is your bitter rival.

Investors seemed to think that perhaps Sany was making a bid for Zoomlion, with Zoomlion's Hong Kong-listed shares up more than six per cent after the announcement came out. I personally can't believe that Sany would buy the Zoomlion shares for a pure investment, which leaves the M&A theory as the only possible answer.

If this really was the early stages of a takeover attempt, it certainly wouldn't be the first such case of such a clumsy M&A try by a Chinese firm. Within the Internet space, online game expert Shanda made a similar stealth attempt to acquire leading web portal Sina (Nasdaq: SINA) by buying 20 per cent of Sina shares on the open market back in 2005. Sina had no interest in a deal and rebuffed the bid, prompting Shanda to ultimately sell its stake.

More recently, oil major Sinopec (0386.HK; Shanghai: 600028; NYSE: SNP) made an equally clumsy and unsolicited bid for Hong Kong-listed China Gas (0384.HK) late last year. That bid also ultimately fell apart after China Gas rebuffed the offer. This latest potential takeover attempt by Sany - if that's what it really was - looks equally clumsy and unsophisticated and is unlikely to go anywhere, especially now that Zoomlion is aware of the situation. Accordingly, I'd look for Sany to quietly sell its small holdings of Zoomlion stock in the next few months, and for the companies to continue their bitter rivalry.

Bottom line: Sany's quiet purchase of Zoomlion shares may have been a clumsy start to a stealth takeover attempt, reflecting Chinese firms' lack of experience at unsolicited M&A.

To read more commentaries from Doug Young, visit youngchinabiz.com

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