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Jing Zhang

Opinion | Live from the catwalk: Chloe at Paris Fashion Week

French fashion house Chloe's Spring Summer 2014 collection will be live streamed from the catwalk in Paris on SCMP.com. Watch here from 16:00 CET (22:00 HKT). 

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Models walk onto a catwalk in Paris. Photo: Reuters

French fashion house Chloe has incubated legendary talents such as Karl Lagerfeld, Stella McCartney and Martin Sitbon. Now it's time for English designer Clare Waight Keller's moment in the limelight. 

The Spring Summer 2014 collection is live streaming direct from the catwalk in Paris this season, with Chloe joining a band of labels like Burberry and Dolce & Gabbana, who have put digital immediacy at the forefront of their shows.

Known for it's easy, free attitude to femininity, Chloe has long led the way in ethereal spring fashions, soft pastel shades, and forgiving fabrics for many years now. Judging by the Paris collections we've seen so far - the message is hitting a sweet spot right now.

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Watch the live stream from 16:00 CET (22:00 HKT) and follow my tweets below.

 
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