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Ian Young

The Hongcouver | Potent symbols of the new Vancouver, served up on a Rolls-Royce’s ‘CHINA’ plate

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A Roll-Royce Phantom with a personalised licence plate cruises down Vancouver’s Cambie Street on Sunday, March 9. Photo: Ian Young
Ian Youngin Vancouver

Could there be a more confronting emblem of Vancouver’s new demographic order than a gleaming black Rolls-Royce Phantom, with a personalised “CHINA” number plate?

As the limousine pulled away from us on Cambie Street, I got to thinking about the potency of that symbolism.

Chinese certainly dominate Vancouver’s luxury home market, but this is most easily appreciated via statistical analysis, or if you happen to live in one of the most-affected neighbourhoods. It’s on the city’s roads, however, that Chinese wealth is most evident to plebeian Vancouverites.
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Supercars with “N” (new driver) stickers on the back and an Asian driver behind the wheel are common enough a sight to have become a Vancouver meme. For example, the stereotype is employed in Reddit/Vancouver’s masthead montage.

There’s no doubt that the luxury car industry has witnessed rapid expansion in Vancouver, coinciding with the rush of Chinese millionaires to the city. About 37,000 rich migrants moved to British Columbia from 2005 to 2012 under the federal government’s now-defunct Immigrant Investor Programme, of whom 66 per cent were mainland Chinese. If you include Hongkongers and Taiwanese, the proportion rises to 81 per cent. Nearly all of these settled in greater Vancouver.

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According to Craig Stowe, president of the Luxury & Supercar Weekend (an annual car show), Vancouver now has the highest rate of luxury car ownership in North America.

The data to support this assertion is not clear, but it doesn’t seem far-fetched judging from the boom in high-end car dealerships in the past few years.

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