World Oceans Day: celebrating beauty and our “blue heart”
Shop skincare, and post photos, to support marine conservation
Besides feeding us, regulating our climate and generating most of the oxygen we breathe, the seas around us have been a great source of inspiration for cosmetics brands. Now the two come together to mark World Oceans Day on June 8 – an annual event created in 1992 and officially recognised by the United Nations in 2008. La Mer and Biotherm will both have special campaigns to recognise the importance of our oceans and support their protection.
Cult cosmetics brand La Mer was practically born from the sea, thanks to founder Dr Max Huber’s discovery of the healing and moisturising power of sea kelp. The company has been partnering with the National Geographic Society for the past two years in support of World Oceans Day, raising almost US$2 million for ocean conservation efforts. This year, La Mer is honouring the work of Dr Andrea Marshall, an Emerging Explorer working to save manta rays and other vulnerable species through her Marine Megafauna Foundation.
“If I had one wish, it would be that we could find a greater sense of balance with nature, give back to our oceans as much as we take from them,” says Marshall. “We must learn to respect and take care of our ocean like our life depends on it...because it does.”
French skincare brand Biotherm – whose Biotherm Water Lovers programme promotes ocean conservation and protection – is partnering for the third straight year with Mission Blue. The company has already raised more than €350,000 to support Mission Blue’s campaigns in Antarctica and Arctic Hope Spots.
The focus this year is bringing awareness to threats facing the ocean ecosystem around the Galapagos Islands. To that end, Biotherm will launch a social media campaign for one week starting June 8. For every “Water Lovers” photo posted to its Facebook site, the company will donate €1 to Mission Blue. In addition, it will donate €10 for every online purchase at www.biotherm.com during the weekend of June 8. Choose from an array of ocean-inspired products, including Aquasource Deep Serum and Life Plankton Essence.