World Oceans Day: celebrating beauty and our “blue heart” | South China Morning Post
  • Tue
  • Jan 27, 2015
  • Updated: 9:52pm
The Beauty Blog
PUBLISHED : Wednesday, 04 June, 2014, 2:28pm
UPDATED : Wednesday, 04 June, 2014, 2:28pm

World Oceans Day: celebrating beauty and our “blue heart”

Shop skincare, and post photos, to support marine conservation

BIO

The Beauty Blog offers an inside look at Hong Kong’s beauty scene, from the latest trends and must-have products to expert advice and treatment reviews. Author Tama Lung has been covering beauty and lifestyle topics for the SCMP’s Specialist Publications group since June 2011. Follow her on Instagram (http://instagram.com/tamalung) for more beauty buzz.
 

Besides feeding us, regulating our climate and generating most of the oxygen we breathe, the seas around us have been a great source of inspiration for cosmetics brands. Now the two come together to mark World Oceans Day on June 8 – an annual event created in 1992 and officially recognised by the United Nations in 2008. La Mer and Biotherm will both have special campaigns to recognise the importance of our oceans and support their protection.

La Mer
Cult cosmetics brand La Mer was practically born from the sea, thanks to founder Dr Max Huber’s discovery of the healing and moisturising power of sea kelp. The company has been partnering with the National Geographic Society for the past two years in support of World Oceans Day, raising almost US$2 million for ocean conservation efforts. This year, La Mer is honouring the work of Dr Andrea Marshall, an Emerging Explorer working to save manta rays and other vulnerable species through her Marine Megafauna Foundation

“If I had one wish, it would be that we could find a greater sense of balance with nature, give back to our oceans as much as we take from them,” says Marshall. “We must learn to respect and take care of our ocean like our life depends on it...because it does.”

La Mer has set up a website with more information on World Oceans Day, and is offering a limited-edition 100ml jar of Crème de la Mer (HK$3,950) from June 1. Available at La Mer counters and stores.

Biotherm
French skincare brand Biotherm – whose Biotherm Water Lovers programme promotes ocean conservation and protection – is partnering for the third straight year with Mission Blue. The company has already raised more than €350,000 to support Mission Blue’s campaigns in Antarctica and Arctic Hope Spots.

The focus this year is bringing awareness to threats facing the ocean ecosystem around the Galapagos Islands. To that end, Biotherm will launch a social media campaign for one week starting June 8. For every “Water Lovers” photo posted to its Facebook site, the company will donate €1 to Mission Blue. In addition, it will donate €10 for every online purchase at www.biotherm.com during the weekend of June 8. Choose from an array of ocean-inspired products, including Aquasource Deep Serum and Life Plankton Essence.

tama.lung@scmp.com
Follow me on Instagram for more beauty buzz

 

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