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Doug Young

Corporate China | Weibo: Qihoo, The9 at play; Lenovo defends McDonald's

Top executives from software security maker Qihoo 360 (NYSE: QIHU) and struggling game operator The9 (Nasdaq: NCTY) were getting chummy in the blogosphere last week

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Top executives from software security maker Qihoo 360 (NYSE: QIHU) and struggling game operator The9 (Nasdaq: NCTY) were getting chummy in the blogosphere last week, filling the airwaves with chatter as they prepared to announce a new alliance at the country's top gaming trade show in Shanghai. Meantime, executives from PC giant Lenovo (0992.HK) took time out from their usual tech and marketing chatter to make some low-key criticism against the government, including a microblog post in defense of the beleaguered McDonald's (NYSE: MCD) as it grapples with one of its worst-ever food safety scandals in China.

These two sets of posts don't really share any common themes, as one involves a new alliance while the other criticizes the government for responsibility in the food safety scandal involving a major meat supplier to not only McDonald's, but also KFC (NYSE: YUM) and Starbucks (Nasdaq: SBUX). But they do reflect the fact that the microblogging airwaves often go quiet during the summer holiday months, and only major events like the ChinaJoy gaming trade show in Shanghai and the scandal involving McDonald's can get executives buzzing during this period.

I was slightly surprised to find myself cheering for this new alliance between Qihoo and The9, mostly because I've grown tired of watching the "big 3" of Tencent (0700.HK), Alibaba and Baidu (Nasdaq: BIDU) slowly take control over everything on the Chinese Internet. I'm not usually a big fan of Qihoo due to its frequently unethical business practices, but in this case it was nice to see a major second-tier player make a play at the gaming space now dominated by Tencent.
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I'm also cheering just slightly for a comeback by The9, which was once a Chinese online gaming superstar but fell into obscurity a few years ago after losing the license for its top money-earning game. Investors weren't too impressed by the new alliance, bidding down The9 stock by nearly 17 per cent in the two days after the announcement on the sidelines of ChinaJoy. Of course it's worth noting that Wall Street had one of its worst days of the year last week, though that sell-off was far smaller than The9's drop.

The9's Chairman Zhu Jun didn't seem to notice the sell-off, at least not on his microblog, probably because he's grown accustomed to such turbulence for his company's moribund shares. Instead, he posted a message about his visit to Shanghai's historic Bund, including some night shots from the area, on the eve of his company's big announcement
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Meantime, a number of Qihoo's top executives also made posts on their way to ChinaJoy, led by the company's controversial founder Zhou Hongyi. In two of his posts, Zhou notes how he's come to the show many times in the past, but how this is the first time he's visited and been entertained by the hordes of avid gamers at the show's main hall open to the public. I've visited that same hall in the past, and am always amazed by the droves of people dressed up as characters from their favorite games.

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