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Ian Young

The Hongcouver | Step aside Vancouver: Windsor, Ontario, wants the next wave of millionaire migrants

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Lakeview Park Marina in Windsor, Ontario. Photo: Tourism Windsor Essex Pelee Island
Ian Youngin Vancouver

For better or worse, rich immigrants, most of them Chinese, have been flooding into Vancouver for years.

Now Matt Marchand, president and CEO of the Windsor-Essex Regional Chamber of Commerce in Ontario, is putting up his hand for a share of what he hopes will be a new influx of foreign millionaires to arrive in Canada, under the federal government’s Immigrant Investor Venture Capital (IIVC) scheme.

Matt Marchand.
Matt Marchand.
“Historically, immigrant investors have gone to three or four large urban areas…and we felt that the federal government should look at immigrant investors coming to small and medium-sized communities [like Windsor],” Marchand said on Monday.
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“There are all sorts of reasons to come to Windsor-Essex … but perhaps people coming in under the immigrant investor programme were not aware of the benefits, for example, of living within four hours of 150 million Americans.”

Marchand’s pitch, first reported in The Windsor Star, comes as the first intake of applications to the new IIVC scheme draws to a close this week. The federal government was seeking a maximum of 500 applications, with only 60 to be approved this year. Under the scheme, would-be immigrants worth a minimum of C$10 million (HK$61 million) must pledge to invest C$2 million in a centrally managed fund that will direct the money towards Canadian firms. The IIVC scheme replaces the troubled Immigrant Investor Programme (IIP), which was shut down last year.
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Marchand was aware of the hurdles in attracting foreign millionaires and their money to Windsor, a modestly sized city which is geographically notable both for lying south of Detroit and for being the most southerly city in Canada.
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