New | MH370 communications disaster lays bare Malaysia's incompetence
Zarina Banu says Malaysia's bungled handling of the MH370 tragedy is a powerful lesson in how not to communicate to the world in a crisis
Malaysia's handling of the MH370 tragedy has doled out a brutal lesson to the leadership in crisis communications. The bungling of information about the plane's trajectory, particularly during the vital early days of its disappearance, has forced the Malaysian government to rethink how it handles itself in front of a world audience.
Yet despite the criticism and valuable lessons on offer, the government is still making many unforced errors. Right from the start, during the so-called "golden hours" - the first moments in crisis communication - the leadership tripped up.
First, it failed to prioritise the concerns of the mostly Chinese families. This oversight has been a considerable factor in the unrelenting criticism by the Chinese of the Malaysian government. Banning grief-stricken mothers and spouses from talking to the Malaysian media and manhandling them out of the press briefing room was not only a violation of free speech, but a major communications misstep.
Officials failed to understand the difference between the global media and the Malaysian press - the former demands transparency and answers; the latter is more compliant and forgiving.
Second, the government failed to verify and corroborate the facts. The confusion over when the satellite data link was disabled, for example, sparked frenzied speculation on TV news and wild conspiracy theories on social media.
Third, there was no co-ordinated or unified response from the government. Police chief Khalid Abu Bakar contradicted acting Transport Minister Hishammuddin Hussein over when and whether the officers had visited the pilots' homes. It was a crucial question that made senior Malaysian leaders look inept at best, and deceptive at worst.