A word of caution to those heading to a new eatery which opened yesterday. It's owned by the famous "Naked Chef". But Jamie Oliver doesn't really walk around nude while cooking, unlike our own Flora Cheung Ching-sze, who used to host a cooking show in the buff on a local adult channel a couple of years back.
Oliver wanted to strip down the cooking process and that's how his television programme got the name. But the title probably did attract a few who weren't particularly interested in pots and pans. Just like the History Channel, which runs a show on the boring business of pawn brokers. They call it Pawn Stars in the hope of giving it much-needed oomph.
Going naked seems to be the flavour of the season for some cable channels. Discovery last year unveiled a new survival-in-the-wild series called Naked and Afraid. In this, pairs of contestants try to survive in some difficult terrain like many other shows before, but this time without a stitch on them. But before you reach for the remote, be aware that technicians spend weeks pixilating the shots before they are aired.
However, not everything went well. According to an Associated Press report, two of the contestants actually decided to go their separate ways as they hated each other, clothes or no clothes.
Not to be outdone, New York-based cable channel VH1 started airing its own Dating Naked series recently. The idea being the participants know what they are getting before they go through the rituals of buying presents and dinners. As one contestant puts it in the programme's promo, it is such a time saver.
It is doubtful this trend will find favour with local cable channels. But the programme being aired by another channel, TLC, just might. Called Buying Naked, it is actually a reality show involving house buyers. Only these are nudists who are looking for their place in the sun. Carefully placed flowers, candles and other objects provide the cover for the buyers who leave their clothes behind when they go house hunting.
With property companies in Hong Kong ripping even the shirt off your back with their prices, it might tempt some cable channel to explore the world of buyers who are left without anything after buying a home.
Alex Lo is on leave