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Opinion

No excuse for media payments

There are reasons why the news media is called the fourth estate in liberal societies. It provides checks and balance on the powers that be, exposes malpractices and injustice, and, above all, brings truth to the people.

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The 21cbh.com was allegedly targeting firms in the course of public listing or restructuring.
SCMP Editorial

There are reasons why the news media is called the fourth estate in liberal societies. It provides checks and balance on the powers that be, exposes malpractices and injustice, and, above all, brings truth to the people.

Its credibility owes much to a commitment to report the news without fear or favour. Unfortunately, every industry has bad apples. When newsmakers themselves become the scandal, public trust is seriously undermined.

Mainland news media are not known for being vigilant watchdogs. Far from being independent and freewheeling, news organisations are largely official mouthpieces.

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But just because they operate in a different environment does not mean basic journalistic principles can be discarded. A scandal in which journalists of an influential business news outlet allegedly blackmailed companies with their reports is disturbing. It raises serious questions over media credibility.

The 21cbh.com, a financial news website linked to the 21st Century Business Herald newspaper, was allegedly targeting firms in the course of public listing or restructuring. It threatened to run critical reports if they did not pay or advertise in the outlet.
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Those who did so were rewarded with positive coverage. Eight people, including executives from two PR firms, have been detained by Shanghai police for investigation.

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