I am going to resist telling the joke about how people are now really buying Playboy for the magazine's articles since practically every American comic and news anchor has told it.
But many people are asking the same question: what's the point of Playboy if there is to be no nudity?
At the very least, it's a risky move. It may soon go the way of many once-dominant iconic US publications like Life and Mad magazines.
In a pornography-saturated world, Playboy just can't compete. Penthouse, for decades its main rival, tried doing that by becoming even more hardcore. Look where it is now.
In a media and internet world of total exposure and ubiquitous porn, the allure of a fully clothed lovely lady showing a little skin - a bit of thigh here, a slim ankle there - may be more enticing to the jaded and the bored. And that's how those future Playmates are going to be featured, according to Playboy's top editor Cory Jones.
Add in some good interviews, short stories and investigative journalism, the new and improved Playboy may not be a bad proposition.