Can China achieve its goal of becoming a major soccer power?
Jonathan Sullivan says developing the domestic league to catch players young and creating high-quality entertainment with foreign recruits to get fans into stadiums and secure TV deals will be key factors
A series of audacious player signings and investments in European clubs has put China’s soccer ambitions on the map. As soccer fans around the world are now aware, China has decided to become a soccer power and, as it usually does, is putting its money where its mouth is.
At home, the Chinese Super League has been reanimated and a huge amount of money earmarked for infrastructure, training facilities and expertise that China hopes will eventually improve the fortunes of the national team. At the same time, Chinese investors have been on a shopping spree across Europe, buying controlling stakes in clubs, notably in the English Premier League and Spanish La Liga.
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The approach to becoming a soccer power has some similarities with other ambitious state-sanctioned projects, notably massive, rapid investment in infrastructure. The “build it and they will come” strategy has had mixed results. It served the manufacturing boom well, but it has also led to huge overcapacity in housing, steel and other sectors.
As with other somewhat nebulous ambitions (the Belt and Road, the Chinese Dream), the leadership has sketched out a vision to become a “major soccer power”, while the planning and implementation is largely left to government bureaus, provincial governments, state-owned enterprises and private businesses. With such an ambitious project, a lack of a concrete plan and a multiplicity of actors (often with their own motivations), things can go wrong.
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What does it mean for China to become a “major soccer power”? Parsing statements thus far, the definition of a major football power would mean qualifying regularly for World Cups, hosting a World Cup, winning the Asian Champions League and perhaps the World Club Championship. It will involve huge state investment in infrastructure (training pitches, academies, etc), and acolytes in business (like Suning and Evergrande) investing huge sums (in this case, on players).