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My Take
Opinion
Alex Lo

My Take | For sanity’s sake, let’s have better government-sponsored childcare

Former Burberry boss Angela Ahrendts boasts of being available to her children 24/7 for advice, love or anything else, but that’s simply impossible

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A mother and her daughter at a Lego Batman exhibition at Olympian City. Photo: David Wong
Alex Loin Toronto

How much time should parents devote to their children? Many people seem to think it’s a 24/7 job. The latest expression of this laudable if impossible goal comes courtesy of Angela Ahrendts, former CEO of fashion house Burberry and currently senior vice-president of retail at Apple.

In a public letter to her children, she wrote: “You know I am on 24/7 for advice, love, or just to share a funny filtered photo, bitmoji or laugh (even though I know I laugh inside).”

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The letter is part of a broader initiative by an elite group of top American executives to write such public preambles to encourage young girls to aim high, that is to aspire to become like them. Ahrendts won much kudos for her sentiments, but she was savaged by the Financial Times’ formidable Lucy Kellaway.

“I have always made it clear to my children I am on 16/7 max,” Kellaway wrote. “They can wake me only at night for emergencies, and never for a laugh or a bitmoji.”

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