
It is not just Hong Kong seafood traders who should be upset about Cathay Pacific's interpretation of "sustainability", and the trade sanctions it justifies with it ("Angry merchants protest against Cathay Pacific's shark-fin ban", September 8).
The largely British-owned company, trading on its "Chinese" image, has banned freighting shark fin because it was the "right thing to do for a company committed to sustainability".
There was no consultation with the Hong Kong seafood industry, nor with the SAR and Beijing governments. Yet consultation is an integral part of sustainable development.
There was also no consideration of the cultural value Chinese people attribute to shark fin, regardless of any opposition from many of the outside environmentalists.
So what comes next? Will it cease transporting clothing and other items made using child labour and underpaid and exploited women?
Will it refuse to transport materials that contribute directly or indirectly to global warming? How will it justify its own use of fossil fuels?