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OpinionLetters

Breastfeeding awareness campaign ramped up

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The Health Department has ramped up campaign on breastfeeding.

I refer to Ms Jane Parry's letter ("Health officials fail to emphasise importance of breastfeeding", February 7).

The Health Department has all along been promoting breastfeeding, and educating parents about the healthy feeding of infants and young children. The department is fully aware of the recent public concern about the shortage of formula-milk supply.

The department has taken the opportunity to reinforce its recommendations on formula-milk feeding through various channels.

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A new leaflet on recommendations to parents was produced and uploaded to our website. It has been distributed via the department's Maternal and Child Health Centres. In addition, a letter to all doctors was issued on January 30 to disseminate our key messages.

A joint statement on recommendations to parents on formula-milk feeding was also issued together with five health-care-professional groups on February 1.

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In order to give wider coverage to our key messages, a poster on details of the joint statement will also be issued by the department along with nine health care or health professional organisations. The posters have been delivered to various health-care facilities for display.

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