Facebook vs TikTok: How the US is struggling to contain the outbreak of a viral Chinese app
- TikTok’s growing popularity has sparked panic among Western companies and government policymakers
- While Facebook CEO Mark Zuckerberg’s concerns about censorship on TikTok may be legitimate, they could also be a tactic to undermine a competitor
Over the past decade, the Facebook empire has dominated our online habits, buying up any company that poses a significant threat to its supremacy in the West.
Already, TikTok’s growing popularity has sparked panic among Western rivals and government policymakers. Are their concerns warranted? Or are they the resentful cries of those who merely wish to maintain the status quo?
With 1.5 billion downloads and an estimated 800 million monthly active users, TikTok is conquering the world of young users’ smartphone activity. Western companies are struggling to contain the outbreak of this viral Chinese app.
Back in 2016, Facebook wanted to buy Musical.ly, a Chinese lip-synching app that would in due course be acquired by ByteDance and merged into TikTok. Facebook spent about half a year to broker a deal that would allow it to enter China’s domestic market, but did not close the deal.
Why the US targeting TikTok, Grindr and FaceApp doesn’t go far enough
Unsurprisingly, the global rise of China’s TikTok has brought criticism, slander and rash decisions. Type “TikTok” into Google news and you’ll be bombarded with stories about dangerous viral social media trends and articles urging parents to monitor their kids’ use of apps.
China ventures outside the Great Firewall, only to hit a brick wall
At the Munich Security Conference this month, Facebook CEO Mark Zuckerberg advised European leaders to ramp up regulations on social media due to the growing threat from “authoritarian values” encoded in internet regulations in places like China.
Western companies failed to buy TikTok. Western companies failed to copy TikTok. Statistics show that TikTok is on the path of conquering the global online youth market and showing no signs of slowing down.
Taking this into account, we can expect more slander and fearmongering to follow as Western social networking companies battle with TikTok for online supremacy.
However, unless there is an outright ban, neither Western industry leaders nor policymakers can determine where we socialise online. Ultimately, it is the youth who will decide the latest trends and rally in favour of TikTok (or not).
One thing is for certain: the revolution will not be televised. Perhaps it will be live-streamed onto your handheld device in 15-second video format, complete with cringeworthy special effects and lip-synching.
Jack Hickman is a British journalist who learned Mandarin while selling tudou in a Beijing hutong and is committed to building a bridge of understanding between the East and West