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  1. Comment - Letters

    Ad revenues quoted out of context can be confusing for general public

    Posted Dec 03rd 2013, 05:27am

    ... 65pc in 5 years ", November 18). AdmanGo is a professional market research company specialising in media monitoring. We manually sort through all advertisements published in Hong Kong ... adspend" known by that company. The article " TVB calls for review of advertising restrictions ", on November 8, quoted admanGo as a source for an estimated advertising market pie being ...

  2. Business - Companies - ADVERTISING

    Mooncake campaigns rise as total ad spending increase in August

    Posted Sep 24th 2013, 12:00am by BIEN PEREZ

    ... as total advertising spending in Hong Kong last month rose 8 per cent year on year. Data released yesterday by media-monitoring firm admanGo shows that advertising expenditure in the city reached ... services, cosmetics and skincare, pharmaceuticals and healthcare, toiletries and household, and beverage industries. Advertising on mooncakes was calculated by admanGo based on the few weeks ...

  3. Business - Companies - ADVERTISING

    Ad spending grew modestly in first quarter

    Posted Apr 26th 2014, 01:21am by BIEN PEREZ

    ... services industry. Media-monitoring firm admanGo yesterday reported that advertising expenditure in the first quarter rose just 5 per cent to HK$10.1 billion, from HK$9.6 billion a year earlier, ... cent to HK$80.3 million. Jennifer Ma, the director of sales and marketing at admanGo, said HSBC was focused on promoting its mobile banking application, while doubling its investment as sponsor ...

  4. Business - Companies - MEDIA

    Publisher SCMP eyes expanded outdoor advertising business

    Posted May 23rd 2014, 12:51am by BIEN PEREZ

    ... years, and the introduction of this new business unit is consistent with our group's growth strategy." Data from media watcher admanGo showed that spending on outdoor media comprised 13 ...

  5. Business - Money

    HK ad spending slows after first-half peak

    Posted Aug 30th 2012, 12:00am by BIEN PEREZ

    ... to a new high in the first half of the year. Media-monitoring firm admanGo estimated yesterday that ad expenditure last month reached HK$3.44 billion, which broadly matched the HK$3.46 billion total in June. "The unstable external economic environment led to weakened domestic sentiment that affected advertisers' confidence to invest," admanGo sales and marketing ...

  6. Advert revenue surges as the good times roll

    Posted Dec 24th 2010, 12:00am by Staff Reporter

    ... the city's total advertising spending from January to November was up 19per cent to HK$27.9 billion from HK$23.43 billion a year ago, media-monitoring company admanGo has reported. 'We expect advertising spending will continue to grow next year, led again by campaigns on television,' admanGo said. The forecast by the Hong Kong Advertisers Association and research company Nielsen- ...

  7. Business - Companies - MEDIA

    Ad campaigns remained healthy in April

    Posted May 22nd 2013, 12:00am by BIEN PEREZ

    ... by some key industries. Media-monitoring firm admanGo yesterday said in a report that advertising expenditure last month advanced to HK$3.37 billion from HK$3 billion a year earlier, even ... campaigns during April," admanGo's director of sales and marketing, Jennifer Ma, said. But other industries such as the cosmetics and skincare segment apparently boosted marketing ...

  8. Ad spending reaches record high

    Posted Mar 28th 2012, 12:00am

    ... brands popular with mainland shoppers. Media-monitoring firm admanGo yesterday reported combined advertising expenditure in January and last month rose 12 per cent to HK$5.5 billion from last ... a record high. 'Mainland travellers are well known for being willing and able to spend on luxury products, which has influenced how retailers spend on advertising,' admanGo sales ...

  9. Property firms drive ad spend

    Posted Nov 18th 2005, 12:00am by Staff Reporter

    ... Frederick Yeung A rash of new building projects boosted advertising spending last month to $1.5 billion, the second highest level of the year after July and an 11 per cent increase on the same month last year. Data from market research firm admanGo showed that on a monthly basis, the ad spend for October was up 1.4 per cent, halting September's slide and positioning ...

  10. Business - Companies - ADVERTISING

    Hong Kong advertising spending hits record on second-half rebound

    Posted Jan 28th 2014, 01:35am by BIEN PEREZ

    ... yesterday by media monitoring company admanGo. Total advertising in the city last year advanced 9 per cent from HK$39.6 billion in 2012, which reflected the modest annual increase predicted ... companies slashed their marketing budgets. Samsung Electronics, for example, cut its advertising budget in most media outlets, according to admanGo. The most significant cuts made by the Korean ...




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