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  • November 29, 2014
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  1. Cars are the love of my life, says new brand manager

    Posted Mar 31st 2006, 12:00am by James Moore

    ... James Moore Fumes and fuel are in Jason Broome's blood. Even now, despite his lofty position in charge of the Rolls-Royce brand in Hong Kong, Macau and China, he enjoys spending his spare time around cars. Recently promoted to general manager of Goodwood Motors, Mr Broome has had his head under the bonnet of a car since he can remember. 'I've been involved ...

  2. Manage a new brand for top clothing outfit

    Posted May 27th 2006, 12:00am by Elizabeth Horscroft

    ... recruitment firm, Anchor HRM Consulting, is handling the search for a brand manager who will oversee the project of establishing the new brand. The primary responsibilities will be marketing, ... of experience as a lingerie merchandiser or brand manager. Flexibility, problem-solving skills and the ability to work under pressure will be necessary to manage the responsibilities involved ...

  3. Developing unique identities to make a mark in business

    Posted Jun 24th 2006, 12:00am by John Cremer

    ... John Cremer Hong Kong Intellectual Property Agent consultant Mike Kwan says any brand or product that has a distinctive feature can be registered as a trademark I HAVE BEEN in this field for a number of years and one could say I changed sides. I used to work for the government as an intellectual property examiner. In 2001, I got the opportunity to start a small office and became ...

  4. Brands must relate to customers' value systems

    Posted Nov 28th 2006, 12:00am by Staff Reporter

    ... Management. Until the early 1990s, he said, branding was restricted to advertising with the focus on hard- selling the products to customers. With the concept of value-based marketing coming into play ... customers.' Dr Luk said successful brand management required companies to build their brand effectively with values that consumers could easily perceive and recognise. In addition, companies needed ...

  5. Why these little Olympians are now HK's most protected species

    Posted Feb 26th 2006, 12:00am by Raymond Ma

    ... the Olympic brand and press reports of rip-offs appearing in tourist hot spots around Beijing pop up sporadically- including an adult website offering a male potency drug called 'Olympic Male ...

  6. Who's looking for what

    Posted Nov 11th 2006, 12:00am by Staff Reporter

    ... and client trainer in Beijing Nissan Aftersales planning deputy manager and brand management manager in Beijing Citic Securities Senior manager for real estate business in Beijing DaimlerChrysler China Assistant manager for brand protection management in Beijing HSBC Personal finance department training executive in Shanghai Airbus China Resident customer support representative ...

  7. Experts share knowledge on building brands

    Posted Nov 28th 2006, 12:00am by Staff Reporter

    ... brand equity has become such a hot topic that companies in Hong Kong and across the globe are keener than ever to invest in brand management. To identify the future trends and practices for industry players, the International Conference on Brand Management will take place in Hong Kong for the second time. Jointly organised by Hong Kong Polytechnic University, the Asian Centre ...

  8. Time to reach out for a bigger slice of mainland market

    Posted Nov 28th 2006, 12:00am by Staff Reporter

    ... running a factory and managing a brand. For brand management, one needs 100 teams to take care of 100 markets.' Mr Lo said successful brand management comprised a strong brand, quality ... many risks. We need to take care of distribution, so a strong distribution team is very important. The top management needs to fully understand a brand's value and brand management ...

  9. Watch this space

    Posted Jun 02nd 2006, 12:00am by Lauren Crothers

    ... recently made a comeback tour, and she was presented with a watch at the event. Company vice-president and brand manager Marty Pomphrey introduced the collection. A host of local celebrities ...

  10. Cosmetics firm needs brand-building experts

    Posted Mar 25th 2006, 12:00am by Elizabeth Horscroft

    ... communication and interpersonal skills. The brand director will build and manage exclusive international cosmetic products, and lead a specialised management team. The private label director will head another team responsible for brand building, management and product development of private labels. 'Directors should have at least 10 years of brand development and management experience ...




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