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  1. World city brand impossible if officials take cosmetic approach

    Posted May 30th 2009, 12:00am by Staff Reporter

    ... At a recent educational seminar, two brand consultants (an expert from London and a local designer) were talking about their approaches to brand building. One walked us through his strategic, business-centric and customer-oriented frameworks and the other was talking about 'beautifully' designed logos, decor and packaging. The word brand means different things ...

  2. Talent development tops the menu

    Posted May 23rd 2009, 12:00am by Bernard Wan

    ... has managed the operations of three catering brands- Starbucks Coffee and Genki Sushi are the others- in Hong Kong over the past 10 years. One feature of the programme is its mentorship system ... priority to ensure long-term growth. 'We understand the importance of nurturing talent to sustain our development,' said Molly Lam, division manager of Maxim's Cakes at Maxim's ...

  3. Brands matter more than ever in times of economic hardship

    Posted Apr 15th 2009, 12:00am by Richard Watt

    ... Are there any specific brands that tend to get hit harder than most during economic downturns or will recession hit all brands equally? During recessions, price and timing become more important as potential buyers ask themselves, 'do I really need this now?' Accordingly, we see discretionary purchases, such as celebrity clothing brands, suffering declines in sales while purchases ...

  4. French brand's flight of fancy

    Posted Sep 25th 2009, 12:00am by Staff Reporter

    ... Clara Mak Hermes Elements boutique opening Where: Elements mall When: September 9 What: With the theme of 'Beautiful Escape', the French luxury brand invited its guests for an 'on-board' experience, with staff at the new shop wearing orange flight attendant uniforms to welcome everyone, while the brand's North Asia regional managing director Florian Craen and Hong ...

  5. Successful managers seek opportunity in the downturn

    Posted Mar 04th 2009, 12:00am by Staff Reporter

    ... Marketing departments tend to have a longer term view of the business than a sales department. Their role is to develop brands, and market positioning that is of value to customers and defensible ... brand strength, with the result that marketing budgets are often cut. But this is counterproductive in the long term. After all, many of the best known brands have been around for a very long ...

  6. Retention cuts costs in a crisis

    Posted Apr 04th 2009, 12:00am by Staff Reporter

    ... the best talent as opportunities abound. The use of strong employer branding, the process of clearly defining, communicating and demonstrating value and differentiation to employees, is critical. Even in an 'employer market', hiring executives would be unwise to relax their employer branding efforts. An effective employer brand is an internal refection of the external ...

  7. Sports brand's profits exceed expectations

    Posted Mar 09th 2009, 12:00am by Chris Davis

    ... management. We have also focused on strengthening our brand desirability and support services to distributors. We have invested in our brand management and product innovation. We see this as prudently ... Chris Davis A combination of strong brand recognition, new products and strategic distribution network expansion helped leading mainland sportswear producer Anta Sports Products deliver ...

  8. Brand Recognition

    Posted Sep 26th 2009, 12:00am by Richard Watt

    ... the brand. For Shuo Wang, a student and business development manager in the first intake of the EMBA-Global Asia, the fact that it is run by three of the best-known and most highly ranked schools ... and he had gained plenty of experience managing a multinational team. Despite this experience, he believes that an EMBA is the best way to take the next step in his career. 'During an EMBA ...

  9. Brand names take different growth view

    Posted Apr 22nd 2009, 12:00am by Yvonne Liu

    ... Poon, the brand manager for Glashutte Original for North Asia, said: 'There is no final decision and we cannot say too much at the moment. We will make an announcement later.' Sincere ... Yvonne Liu The outlook is mixed for the Hong Kong retail sector with several international brands postponing their expansion plans while others are continuing with their growth strategies ...

  10. Lan Kwai Fong an evolving bankable brand

    Posted Sep 14th 2009, 12:00am by Denise Tsang

    ... ranging from restaurants to housing estate management to a beer brand. But then there is Zhuang Shaohai, of Shantou, who appears to have applied in 2006 to use 'Lan Kwai Fong' ... Neil Gough and Denise Tsang What's in a name? Like many place names that have been reappropriated as brands - think SoHo, Times Square or even Xintiandi - the name Lan Kwai Fong can ...




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