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  1. In personal branding, image is the message

    Posted Oct 08th 2011, 12:00am

    ... a conversation,' he said. During the workshop, Yau covered topics such as personal branding and brand attributes, perception management tools, effective professional image management, components ... Luisa Tam Networking and communication skills are vitally important in the modern business world. But to make a real impact, you need to carefully manage all aspects of your professional ...

    http://www.scmp.com/article/981216/personal-branding-image-message
  2. Japanese brand makes overseas call as home market dries up

    Posted Dec 02nd 2011, 12:00am

    ... to analyse customers' skincare needs from afar. A floor manager stands on a podium directing operations. Up to 50,000 calls are fielded a day. Telesales might work in Japan, but the company isn't certain that Hong Kong women will respond the same way. 'In Hong Kong, direct marketing is not successful,' says managing director Ryuichi Ayabe. The company won't disclose ...

    http://www.scmp.com/article/986519/japanese-brand-makes-overseas-call-home-market-dries
  3. OZO seeks seasoned staff as it prepares for HK debut

    Posted Dec 17th 2011, 12:00am

    ... Andrea Zavadzsky Managers for various departments OZO Wesley Hong Kong (Onyx Hospitality Group) A young and dynamic hotel brand is making its debut in Hong Kong for which it will be hiring ... will undergo thorough renovations, before reopening as the OZO Wesley Hong Kong. The hotel will be the first of the group's brand of OZO hotels. The management of the hotel plans to have its ...

    http://www.scmp.com/article/987949/ozo-seeks-seasoned-staff-it-prepares-hk-debut
  4. Luxury brands aim high

    Posted Jun 28th 2011, 12:00am

    ... Sascha Matuszak The resort list for Haitang Bay reads like a Who's Who of luxury brand names. Among the illustrious resorts that will open over the next couple of years are such household names as the Grand Hyatt, Shangri-La and Conrad, and boutique brands such as the Doubletree Hilton, Luxury Collection, Keewin Radisson and Kempinsky. Haitang Bay's capacity ...

    http://www.scmp.com/article/971902/luxury-brands-aim-high
  5. Brand director at esteemed tailor vows they'll never stray too far from Savile Row

    Posted Dec 12th 2011, 12:00am

    ... Vivian Chen When you've been making suits for nearly two and a half centuries and have dressed some of England's biggest names in royalty, you don't need to stray from heritage or give in to what's trendy. That's what Ray Clacher, brand managing director of Gieves and Hawkes, believes. 'We're interested in dressing CEOs and chairmen rather ...

    http://www.scmp.com/article/987574/brand-director-esteemed-tailor-vows-theyll-never-stray-too-far-savile-row
  6. Worldhotels to launch mainland brand

    Posted Sep 30th 2011, 12:00am

    ... Daniel Ren in Shanghai ren.wei@scmp.com Worldhotels, the global hotel services company, is launching its own brand in the fast-growing mainland hospitality market. The Frankfurt-based company plans to have 75 Worldhotel-branded hotels across the country in the coming decade. Worldhotels' ambition is the latest sign that global brands are beefing up expansion in China, ...

    http://www.scmp.com/article/980570/worldhotels-launch-mainland-brand
  7. Demand for foreign brands gathers pace

    Posted Sep 20th 2011, 12:00am

    ... a year, its Chinese market will soon match its mature markets. 'With the appreciation of the yuan, the demand for foreign brands in China can only accelerate,' says Dr Willy Lam, who ... companies need to understand the importance of building and maintaining a brand name that represents international recognition, quality, consumer desire and competitor envy. He also believes ...

    http://www.scmp.com/article/979573/demand-foreign-brands-gathers-pace
  8. Brand thinks small to go big in China

    Posted Dec 12th 2011, 12:00am

    ... to target more sophisticated clientele in the fast-growing luxury goods market. The New York-based luxury brand, which is owned by namesake Canadian mining and retail company Harry Winston Diamond, said opening a few stores was part of a calculated approach to build its mainland presence. 'We are different from some other brand names, as we don't see China as the El Dorado ...

    http://www.scmp.com/article/987585/brand-thinks-small-go-big-china
  9. Ripe time for luxury brand expansion

    Posted Nov 14th 2011, 12:00am

    ... Denise Tsang denise.tsang@scmp.com Retailers are facing heated competition to attract increasingly wealthy mainland shoppers, and luxury watch brands are flocking to open stores in China. US jewellery and watch brand Harry Winston has opened a flagship timepiece store at Elements shopping mall in West Kowloon, while Swiss watchmakers Maurice Lacroix and Zino Davidoff- also ...

    http://www.scmp.com/article/984792/ripe-time-luxury-brand-expansion
  10. Garuda's travel managers act as ambassadors

    Posted Dec 23rd 2011, 12:00am

    ... of the resources provided by the airline. To achieve this, the manager has to think of strategies to promote brand awareness and increase penetration. He or she has to reach the company's sales ... Wong Yat-hei Business travellers are high-profile clients and every airline hopes to capture their business. This forms the basis of the work of a business travel manager. Riza Perdana ...

    http://www.scmp.com/article/988453/garudas-travel-managers-act-ambassadors

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